At 28 years old, I weighed 118 kg (260 lbs).
Years of unhealthy habits, emotional struggles, and self-doubt had led me into a spiral of sedentarism and frustration.
But everything changed the day I took my first steps — literally.

“It wasn’t a miracle. It was pain, sweat, failure, and getting up again — thousands of times.”

What started as a few meters became daily runs.

Those runs became races. Those races became marathons.

And that journey became a mission: to show others that change is possible — at any age, in any body.
Today, João runs to inspire, not to impress. His mission is to help others reclaim their health and confidence through accessible, honest content that breaks the myths around fitness and self-worth.

🔊 Media & Content

Podcast 1: Conversations Waiting to Happen – deep, honest dialogues about transformation, discipline, and life balance.

Podcast 2: What My Running Shoes Say – solo reflections about motivation, training, setbacks, and mindset.

YouTube: Weekly videos, interviews, and real-life stories about overcoming obesity, starting from zero, and building consistency.

Strava Club: A global community where every kilometer counts — beginners and pros alike.

💡 Mission & Values

Inclusion: All content is subtitled or captioned to reach everyone.

Authenticity: No filters, no hype — just real people changing real lives.

Community: Because transformation is stronger together.

Discipline: Motivation fades; habits remain.

Hope: If João did it, anyone can.

🤝 For Advertisers and Partners
The Get Off the Couch Project offers partnership opportunities for:

Sports brands (running, fitness gear, apparel)

Nutrition and wellness companies

Mental health, health-tech, and coaching startups

Social campaigns on physical activity and obesity prevention

Collaboration formats include:
Sponsored podcast episodes
Brand storytelling and interviews
Product placements and gear reviews
Community challenges (via Strava or YouTube)
Motivational campaigns (English + Portuguese audience)

📩 Contact: joaocarlosilva88@gmail.com
🌐 Website / Blog:

 https://youtube.com/@tiraorabodosofa?si=kUZ0vPW5QSzJx2Bk

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